Reveal Analytics Glossary

Want to know more about Reveal, data analytics, and business intelligence? We have you covered. Use this glossary to quickly find definitions for various business intelligence and data analytics terms.

List of Business Intelligence Terms

Business Analytics

Business analytics refers to the process of analyzing data to draw conclusions about business processes. It can be descriptive, predictive, or prescriptive in nature.

Business Intelligence

Business intelligence refers to the processes and tools used to collect, store, retrieve, and analyze data for the purpose of making sound business decisions.

Contextual Analytics

Contextual analytics takes into account the specific context in which the data is collected rather than simply analyzing the data in isolation.

Continuous Intelligence

Continuous intelligence is the use of tools and processes that integrate real-time analytics into business operations, processing current and historical data and recommending specific actions to be taken in response to business questions, difficulties, and opportunities.  

Customer-Facing Analytics

Customer-facing analytics is a set of tools and technologies embedded in a third-party application to help end-users better understand data and make smarter and more informed business decisions.  

Data Discovery

Data discovery is a user-oriented process that involves the collection and evaluation of data from various sources for detecting patterns and outliers by visually navigating data or applying guided advanced analytics.

Data Sources

Data Sources are where data comes from. Most applications draw data from sources such as databases and spreadsheets. Data sources can also be people, processes, images or other items that contain information that can be received and parsed.

Data Visualization

Data visualization is the process of using charts, graphs, maps, and other visual elements to tell a story with data. It can help make data and data-backed conclusions more accessible to the entire organization.

Data-Driven Storytelling

Data-driven storytelling is the ability to turn raw data into easy-to-read and easy-to-understand plain stories that help us turn insights into action.

Embedded Analytics

Embedded Analytics are integrated into user content or applications to provide ease of access to data and efficient analysis of key metrics. The analytics are often visual in nature and may be interactive via options such as filters, sorts, and display preferences.

Embedded Analytics ROI

In the context of embedded analytics, an embedded analytics ROI is the tangible contribution of the solution to a business.  

Embedded BI (Business Intelligence)

Embedded business intelligence (BI) refers to the integration of BI tools and processes of taking data points and transforming them into resources that can be used by users to make intelligent business decisions.

Embedded Charts

An embedded chart is a chart that has been embedded directly in the context of the user’s workflow, typically as a part of analytics or embedded analytics software package.  

Embedded Dashboards

Dashboard in the context of data analysis is the user interface via which KPI metrics or analytics are viewed. Dashboards might also consist of built-in solutions that let users pull or manage certain reports and analysis.

Embedded Reporting

Embedded reporting refers to the integration of reporting capabilities such as dashboards, charts, and other data visualization techniques into other software applications. 

Embedded SDK

An embedded SDK is a suite of software tools and libraries that allow developers to integrate different software functionalities and capabilities from one application to another.


Forecasting is the process of making predictions for future data points based on past and present data.

KPI Metrics

KPI Metrics, or key performance indicator metrics, are measurements that tell you how a process is performing so appropriate business decisions can be made. Examples include sales numbers, average speed of answer and number of widgets produced per hour.

Linear Regression

Linear Regression quantifies the relationship between one or more predictor variable(s) and one outcome variable and is commonly used in predictive analytics.

Machine Learning

Machine learning is a subset of artificial intelligence that enables systems to learn and predict outcomes without explicit programming.

Marketing Analytics

Marketing Analytics is the data and analysis that helps organizations understand marketing performance as well as make decisions about marketing processes and spend. Marketing analytics help identify target audiences and best practices for messaging and advertising to drive up ROI.

OEM Software

OEM analytics software has been designed to give SaaS companies built-in solutions that reduce development costs and can seamlessly integrate with their existing application.


Outlier is a data point that deviates drastically from the average data set, causing averages and trends within your data to be skewed towards anomalies.

Performance Analytics

Performance analytics is the process of collecting, analyzing, and interpreting data related to the performance of individuals, teams, departments, or organizations.

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