Embedded analytics are powerful for adding value and stickiness to your desktop and mobile apps, and buying analytics from a third-party vendor can be the most efficient way to take advantage of the data your apps generate. Today there is a huge market of vendors offering application development tools and services, with many firms providing specialist analytics and visualization […]

For app development houses whose tools collect data that could be useful for the end user to make decisions with, there is little excuse not to use embedded analytics and visualizations. However, is it better to build the data analytics machine yourself or buy a bolt-on solution from a third party? Why should you build?   Small, fast projects: Creating analytics features in-house can […]

The apps you create, whether for mobile or desktop, generate huge amounts of data, both from user input and information collected passively. If your app can make use of this data in way that creates value for the end user, your app will be more “sticky” — a key differentiator in a highly competitive market. Many app developers are now […]