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SaaS leaders face pressure to differentiate, grow revenue, and keep customers engaged. Product analytics offers a direct path to do all three. By embedding insights into their products, companies can create premium feature tiers, sell analytics as add-ons, and increase retention through daily reliance. Customers now expect self-service, branded, and intelligent dashboards as part of the experience. Meeting these expectations requires SDK-first integration, white-labeling, scalable pricing, and trusted connections to data. Platforms like Reveal enable product teams to embed analytics inside the product, turning it from a cost center into a revenue engine.