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AI is shifting how users work with data. Teams need analytics that answer questions, explain results, and guide decisions inside the product. This is where AI-powered analytics improves the experience. It speeds up insight delivery and supports users who need clarity without extra steps. The real value comes when AI works within the product’s rules and keeps data in the customer environment. This removes risk and gives teams a safer way to add AI features. It also reduces backlog, improves adoption, and delivers clearer answers for every user who depends on the product.

Software providers are under increasing pressure to increase customer engagement and enhance the value of their applications to meet the evolving needs of their customers.