Meet integraSoft
integraSoft builds business management software for growing companies, with a suite that spans enterprise resource planning (integraERP), equipment rental management (integraRental), eRental & Ecommerce Software (integraE-Commerce), and warehouse management (integraWMS). Based in Bettendorf, Iowa, the company serves customers across distribution, manufacturing, rental, service, and retail — organizations that run their day-to-day operations on integraSoft as their system of record.
Those systems are transactional by design. They capture every order, asset, work order, and invoice in granular detail, often across hundreds of thousands of rows. integraSoft has always offered robust reporting. What they did not offer, until recently, was embedded business intelligence: the ability to see operational data in real time, spot trends visually, and act on them without leaving the application.
Service Ticket Dashboard.
The Challenge: Rich Data, Limited Visibility
Before embedding Reveal, integraSoft customers could see in-depth collections of their data, but didn’t have access to a convenient, visually rich dashboard view reflecting complete, actionable representations of that information. Real-time operational data lived inside transaction screens or in reports that had to be run again and again throughout the day. Dashboards existed but were limited in functionality and ability to customize.
Features exist to create custom reports and exports to Excel. Often to get the analytics customers wanted, they pulled data out of the system and rebuilt it into their own spreadsheets and charts. That workaround was costly twice over, once in the time spent building and formatting the reports, and again in the effort of getting fresh data into those models in the first place.
As a provider of business systems, integraSoft is continuously working to bring leading edge features to their customers in a highly competitive marketplace.
Why integraSoft Chose Reveal
integraSoft did not rush the buying decision. The team evaluated a wide range of analytics tools over roughly two years before moving forward with Reveal. The alternatives kept falling short on the same points: they were too expensive, their licensing models did not fit a software vendor redistributing analytics to its own customers, or they offered no reasonable approach for the end-customer customization integraSoft knew its users would want.
Reveal rose to the top. Its licensing and pricing model supported redistribution through the SDK, so integraSoft could embed analytics across its products and pass that value to customers under one predictable model. Customers could create their own custom dashboards rather than wait for prebuilt reports. And because Reveal comes from Infragistics, a company with deep roots in developer components, integraSoft was partnering with a vendor that already understood the realities of building software for software builders. Speed to market sealed it.
Asset Utilization Dashboard.
“We spent two years evaluating analytics platforms, and Reveal was the only one that fit how we actually do business. The licensing model let us put analytics directly in our customers’ hands without a complicated pricing structure or significant increase in our deployment footprint. Partnering with Infragistics meant working with a team that has spent 35 years building software for software companies.”
Brian Hanna, Chief Executive Officer, integraSoft
3 months
from selection to live dashboards
2-year
evaluation that led to choosing Reveal
System-level
embedded across the entire integraSoft suite
1 model
predictable pricing for redistribution
Embedding Reveal: Live in Three Months
From selecting Reveal to having dashboards live in the application took three months. Reveal is embedded at the system level, which means that once the feature is switched on, analytics appear right on the main menu of the product with no separate tool, no second login and no context switch. Users find their dashboards exactly where they already work.
The implementation itself was uneventful in the best possible way, with no significant challenges to engineer around. That let integraSoft put its energy into shaping the experience for customers instead of fighting the integration.
What Customers Do with the Data
The customers getting the most from embedding Reveal are the ones who want to run their business on real-time operational insight rather than gut instinct alone. Inside the integraSoft suite, customers create and customize dashboards, monitor the metrics that matter to their operation, and drill into the detail behind a trend without exporting anything.
What that looks like depends on the business. A distributor watches inventory turns and order trends, a manufacturer tracks throughput and cost, a service operation follows work-order volume and technician productivity, and a rental company manages asset utilization. Each is able to filter by location, time period, or product group to see where to invest and where to cut. Whatever the metric, the result is the same: analysis that once required a spreadsheet analyst is now built into the application itself.
Demo Executive Dashboard.
“Our customers were sitting on years of operational data and they wanted a better, more efficient, visual way to interact with it. Reveal let us change that quickly, giving them real-time, customizable dashboards inside the products they already use.”
Brian Hanna, Chief Executive Officer, integraSoft
integraSoft Customer Spotlight: Top Gunn
Top Gunn is a material handling and construction equipment rental, sales, parts, and service company which runs its operation on integraRental, integraE-Commerce, and integraERP. With Reveal embedded, the team manages asset utilization in real time, tuning its fleet mix by location to put capital behind the equipment that earns it and clear out what sits idle. The data that once stayed buried in transaction detail is now a dashboard Top Gunn acts on every day, optimizing revenue across the entire organization.
“Dashboards have empowered our team to identify and strengthen underperforming areas while accelerating execution in the areas where we are already performing well.”
Brandon Marrs, President / Owner, Top Gunn
Results and Business Impact
The clearest benefit of embedding Reveal is that integraSoft customers can now act on their numbers in real time, right inside the application, instead of in a spreadsheet built after the fact. Dashboards exist for each management function and department in the business to help manage and monitor operational performance, identifying opportunities to improve integraSoft customers’ businesses. Customers can see trends as they form, filter by location or asset group on the fly, act on capital, inventory, and revenue data, and create custom dashboards to dig even deeper into metrics unique to their business.
Executive - Rental Dashboard.
For integraSoft, embedded analytics has become a differentiator that deepens the value of every product in their suite of software, and Reveal now sits among integraSoft’s named technology partners. Rather than build and maintain a business intelligence layer across multiple transactional systems, integraSoft delivers a modern, customizable analytics experience to its customers in three months, and keeps its own engineering focused on the operational software it does best.
