Reveal vs Toucan Toco: Replace Portal BI with Native, In-App Insights
Reveal vs Toucan Toco: Replace Portal BI with Native, In-App Insights
Reveal helps SaaS teams move beyond portal-style analytics experiences. Built on an SDK-first architecture, Reveal embeds analytics directly into your application, so dashboards follow your UI, interactions feel native, and insights never feel like a separate destination.
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Why Teams Switch to Reveal
Toucan Toco focuses on guided dashboards and storytelling, but fast-growing SaaS teams need more flexibility and control. Reveal embeds analytics directly into your product with an SDK-first approach that scales with your UI, workflows, and users.
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True Embedded Analytics
Reveal’s SDK-based architecture embeds analytics natively, no iFrames, no external portals.
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Full White-Label Control
Design dashboards, interactions, and layouts to match your product’s UX, without being limited to predefined themes or templates.
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Predictable, Flat-Rate Pricing
One transparent price per app. No per-builder, per-user, or usage-based fees that grow as adoption scales.
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Performance That Scales
Fast, reliable dashboards, even with large datasets and concurrent users, so your product never slows down.
Reveal vs. Toucan Toco
Toucan Toco is known for its polished dashboards but lacks the developer control and scalability SaaS teams need. Reveal is built for developers who want analytics to integrate seamlessly into their application architecture using an SDK-first approach, predictable pricing, and enterprise-grade performance to scale alongside the product.
| Category | Reveal | Toucan Toco |
|---|---|---|
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Embedding Method & Integration
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SDK-first approach with full API and DOM control. | Offers SDK + web component, but defaults to iFrame. |
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White-Label & UX Customization
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Full white-label control over theme, layout, and UX. | Templates and color themes, but limited customization. |
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Performance & Scalability
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Built for high-volume data & many users without slowdowns. | Users report lag with large datasets or many filters. |
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Pricing & Total Cost of Ownership
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Flat rate per application, unlimited users, predictable cost. | Tiered user-based licensing and usage grow costs. |
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Developer & Product-Team Experience
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Developer-friendly SDK, deep integration into product roadmap. | No-code focus suits simpler use cases, with less depth for devs. |
Why Choose Reveal Over Toucan Toco
True SDK Integration, not iFrame Embedding
Reveal delivers real embedded analytics through a developer-ready SDK. You can integrate dashboards directly into your application and control every detail through APIs and the DOM. Reveal integrates seamlessly with your tech stack using a JavaScript client library compatible with Angular, React, Blazor, Vue, and more, plus server packages for .NET Core, NodeJS, and Java. Everything runs inside your product, ensuring faster performance, tighter security, and a consistent user experience.
Full White-Label Control for a Native Product Experience
With Reveal, analytics become part of your product’s identity. You can style, theme, and configure dashboards to match your exact brand and UX standards. Every visualization feels native, maintaining the same colors, typography, and design language as your app. That level of control helps teams deliver analytics users actually engage with, increasing adoption and satisfaction without sacrificing speed or design consistency.
Transparent Flat-Rate Pricing That Grows with You
Reveal offers a flat-rate pricing model designed for clarity and growth. You pay once per application, with no per-user or usage-based fees. That means no surprise invoices, no usage penalties, and no scaling restrictions. This approach simplifies budgeting for product and finance teams while ensuring you can deliver analytics to every customer without worrying about cost per seat.
Built for Developers Who Want Control and Speed
Reveal was created for developers who want flexibility without overhead. Its SDKs are lightweight, well-documented, and ready to deploy in weeks. With built-in samples, intuitive APIs, and modern frameworks, developers can embed analytics faster and maintain them with minimal effort. Reveal fits naturally into your development workflow, freeing your team to focus on core product innovation instead of BI maintenance.
Faster Performance and Scalability for High-Volume Data
Reveal is built for scale. It handles large datasets, complex visualizations, and high user concurrency with ease. Optimized querying, in-memory processing, and lightweight SDK components keep dashboards responsive and fast. Whether you’re running a SaaS platform or an enterprise solution, Reveal grows with your workload—so analytics stay as fast and reliable as your product.
This is the magic. On the fly, we transform data from disparate data sources into visual displays that the brain can understand and act on.
Jim Richardson
President of
Atanasoft
Jim Richardson
President of
Atanasoft
What People are Saying About Reveal
Frequently Asked Questions
Stop Embedding Around Your Product. Build It In with Reveal.
Give your users analytics that feel native, not bolted on. Reveal gives you full SDK control, white-label customization, and pricing that grows with your product, not your user count.