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Should you buy or build your in-app analytics?

Should you buy or build your in-app analytics?

For app development houses whose tools collect data that could be useful for the end user to make decisions with, there is little excuse not to use embedded analytics and visualizations. However, is it better to build the data analytics machine yourself or buy a bolt-on solution from a third party? Why should you build?   Small, fast projects: Creating analytics features in-house can […]

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